Our Vision, Values & Purpose


BaySwims vision is to make our community safe by providing them with a well-rounded water ability through the highest quality swimming lessons and water education programme.


We are committed to changing lives by creating swimmers for life.


At BaySwim, we’ve summed up our common beliefs in a set of core values. These values underpin our organisation and reflect the behaviours that shape how we work with each other, and how we interact at every touch point with our customers and community partners. They guide the way we work and we try hard to live these brand values every day.

Customer Crazy

Respect ∙ Engage ∙ Invigorate

Desire for excellence will invigorate and engage our customers and community. Approach everything you do with mad passion, obsession for detail, and professionalism.

Got Ya Back

Teamwork ∙ Trust ∙ Interpersonal savvy

United we will succeed overcoming adversity through relentless trust and support for each other. Our shared vision gives us greater power.

Smarten Up

Innovation ∙ Continuous Improvement

We will open our minds to new opportunities and dare to dream. By continuously developing we will be leaders in our fields.

Straight Up

Transparency ∙ Integrity ∙ Communication

Integrity will earn us respect. Know yourself and your team and always be open and honest

Step Up

Leadership ∙ Attitude & Motivation

Lead and learn every day. Challenge yourself and your peers in everything you do. Support, respect and reward those who deserve a big ‘thank you’.